SWEETI is a summer personal project exploring the use of food as a material for creating experimental typography. Using Hershey’s strawberry syrup, I explored its fluid, glossy, organic qualities to create a playful typeface for a monthly gummy subscription brand featuring sweets from around the world.
Experimenting
I first started experimenting with relish, but realized the juice made it illegible.
I switched to Hershey's strawberry syrup.
I explored several ideas for what the SWEETI brand could represent. I initially developed it as a natural fruit ice cream brand, but as I experimented with the visual identity and typography, I shifted the concept to a worldwide gummy subscription. The final concept focuses on introducing customers to unique gummy candies from different countries each month.
Final
